Burger King tells the dark tale of when it left France in harrowing new documentary

Burger King France has created a seven-minute documentary, detailing the social degradation that apparently befell the country after the fast food chain packed up shop there in 1997.

The business re-entered France in 2012 and now has more than 50 restaurants – compared to the 39 closed in 1997.

In November 2013, Burger King formed a joint venture with French hospitality company Bertrand Group, with the aim of eventually opening 350-400 restaurants and capturing 20% of the country’s burger market.

If this film is to be believed, the company's earlier withdrawal led to panic buying, mass emigration to the burger sanctuary of the UK, and a near ubiqitous illegal trade in Whoppers.

The film uses moving, real-life testimony to argue that this should be considered one of the darkest periods in French history.

"Whopper blackout" was created for Burger King France by Buzzman. Romain Pergeaux is the copywriter and artistic director, assisted by Yohan Benazzouz, Gabriel Palut and François Laboué. The film was directed by Simon Levene for Why Us, and MEC is the media agency.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free