Burger King becomes Burger Queen in Royal birthday rebrand

Today's top stories including Ikea repeats safety warning after another death and Burger King becomes Burger Queen in Royal birthday rebrand.

Ikea repeats safety warning after another death

Most read: Ikea repeats safety warning after another death

Ikea has repeated its safety warning about its Malm budget furniture range after a third child was crushed to death when a chest of drawers fell on him.

The retailer was forced to issue advice about the range in July last year after two children were killed in separate incidents in 2014.

In the latest accident, 22-month-old Ted McGee tipped a wooden chest of drawers on to himself at his home in Minnesota in February.

Ikea said the chest was not fixed to the wall and issued another safety warning to parents.

New Balance teams up with Aaron Ramsey and Joe Root

Advertising: New Balance teams up with Aaron Ramsey and Joe Root

New Balance is taking a look at the battles people fight within themselves for its 'You Are Your Youghest Opponent' campaign.

The footwear brand is focusing on the mental side of exercise as it seeks to buck the trend of more traditional sports advertising, which New Balance believes "focuses on physical challenge and achievement".

Activity features New Balance sponsored athletes including England cricketer Joe Root, Premiership footballer Aaron Ramsey and pro tennis player Heather Watson.

Also in the news

How to beat the blockers

Mobile: How to beat the blockers

Personal, always on and with payment just a tap away, today's most creative and effective advertising opportunities can be found in mobile apps - and yet one of the biggest mistakes many brands make is to treat mobile merely as another digital advertising channel.

Part of the problem is a "one-size-fits-all" approach when it comes to mobile. In most apps, advertising is integrated in the same way as it is on the web. This generic approach can detrimentally affect the user experience.

And, while ad-blocking hasn’t yet proven to be a major issue (ads are increasingly native or within Facebook, and so not block-able, and most mobile traffic is over Wi-Fi), it is clear that users are getting frustrated.

Continue reading, How to beat the blockers by Daniel Joseph, the strategy director and founder of The App Business.

Also in the news

Burger King becomes Burger Queen in royal birthday rebrand

Marketing: Burger King becomes Burger Queen in Royal birthday rebrand

Burger King has renamed its Tottenham Court Road restaurant 'Burger Queen' in honour of the Queen's 90th birthday.

Customers with the Burger King app will be offered a Chicken Royale and small portion of fries for £1.99 in order to mark the occasion.

Also in the news

Sky ad revenue up 7%

Media: Sky ad revenue up 7%

Sky's operating profit was up 11.6 per cent for the nine months to the end of March 2016 to £1.14 billion, as ad revenue climbed 7 per cent.

The pay TV broadcaster’s group revenue grew by 4.8 per cent year on year to £8.72 billion, with UK and Ireland revenue up 5.7 per cent to £6.16 billion.

The company, which also operates in Germany, Italy and Austria, said it was "pleased" with the early response to Sky Q, its premium satellite TV and internet service launched in February.

Operating profit was a record for Sky for the first nine months of a financial year, up 11.6 per cent to £1.14 billion.

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