Burger King axes six UK marketing jobs

Burger King: 'used cars' TV spot
Burger King: 'used cars' TV spot

Burger King is to slash its UK marketing team by more than 50% as a result of job cuts implemented by its private-equity owners.

3G Capital, which acquired Burger King in September for $3.26bn, has cut 40 UK staff. Most are believed to be at its Slough headquarters.

The marketing division has been reduced from 10 employees to four. It will be led by interim marketing director Duncan Osborne, who stepped in when Sarah Power departed last month. By comparison, rival McDonald's UK marketing department has between 20 and 30 staff.

A Burger King spokesman said several UK marketing roles have been centralised into a broader EMEA marketing team, and redundancies amounted to about 2% of the company's total UK workforce.

He claimed the new UK structure allowed Burger King to "better align with its business goals and position the company for long-term success".

Earlier this month, Burger King appointed John Schaufelberger as vice-president of marketing for EMEA (Marketing, 16 February).

Schaufelberger, previously vice-president of global product and innovation, oversaw the launch of Burger King's Pizza Burger in the US.

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