Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.

An open letter signed by 10 editors said that the fast-food chain broke "several Wikipedia rules in the campaign."

Burger King’s Google Home campaign launched last week, featuring the "OK Google" command reading a description from the chain’s Wikipedia page. The company’s marketing team had edited the content on the page.

However, consumers were quick to add their own messages about Burger King to the Wikipedia page.

"No editor may insert advertising, marketing, or promotional material into any article," the letter said. "Our terms of use require all paid editors to prominently post the fact that they are paid, the person or company paying them, and any other relevant affiliations.

"Our conflict-of-interest guideline strongly discourages editors with a conflict-of-interest from directly editing an article, though they may propose suggestions on the talk page," the editors added.

Burger King has not responded Campaign's request for comment.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free