Burberry's new campaign celebrates best of British creativity

Burberry's latest ad campaign aims to celebrate the best of British art and creativity to launch new menswear and womenswear collections.

The campaign, which launches today, combines original illustrations by British artist Luke Edward Hall, with portraits by renowned photographer Mario Testino.

Hall, described as a "26-year-old wunderkind" by Vogue, produced a series of original portraits and still life illustrations for Burberry, which features its Patchwork Bag product. No two styles of the bag are the same and each one is individually named after a British town or street.

The artist’s work will also be displayed at Burberry’s flagship store in London’s Regent Street from 11 June until the end of the month. 

The print and outdoor campaign showcases Burberry’s January and February 2016 collections for men and women and is the first to feature the brand’s new single "Burberry" label, which replaces "Brit", "London" and "Porosum".

The work also reunites model Edie Campbell and actor Callum Turner for their second outing together for Burberry.

Campbell made her debut for the fashion brand ten years ago, while Turner first featured in a Burberry ad in 2011.

Christopher Bailey, the chief executive and chief creative at Burberry, said: "Luke is a great talent and it has been wonderful working and collaborating with him on our campaign.

"His beautiful illustrations next to Mario’s powerful photographs capture the artisanal spirit of the collection."

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free