Burberry celebrates craftsmanship with in-store experiences

The bespoke experiences are being held at Burberry's flagship store on Regent Street
The bespoke experiences are being held at Burberry's flagship store on Regent Street

British fashion label Burberry is hosting a month-long series of bespoke experiences at its flagship store on London's Regent Street, giving consumers a close-up view of artisan skills.

Since 10 June the store has been offering customers the chance to have items personalised with hand embossing by a team of Burberry artisans.

While they wait they can explore the London townhouse installation created by British artist Luke Edward Hall, inspired by the brand's latest collection.

Titled 'A Celebration of Craftsmanship and Personalisation' the activation concludes this Thursday (30 June).

Following London Fashion Week AW16 in February, the brand made its AW16 collection available to check out and purchase directly via a branded app on Apple TV.

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