Bulmers to open black and white bar in east London

Bulmers will strip the entire venue of colour, excluding its bottles
Bulmers will strip the entire venue of colour, excluding its bottles

Cider brand Bulmers has announced plans to open a pop-up bar, completely devoid of colour, in east London.

Opening on 9 and 10 July, #LiveColourful bar promises to be like a black and white movie, with the décor, bar, food and even the staff completely stripped of colour.

The activation has been designed to draw attention to the Heineken brand's colourful bottles, including its new Zesty Blood Orange variety.

The bar will be located at 73a Leonard Street and will host up to 150 people each night. Guests will be able to claim tickets online and can redeem two bottles of Bulmers in exchange for two tokens supplied upon entry.

More: Heineken to create Strongbow Tree for Isle of Wight fest

Bulmers partners with Underground Film Club

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