The cider brand, owned by Heineken UK, has partnered with the pub website useyourlocal.com to create an app that directs consumers to the nearest pub with a garden.
The app, which is free for customers to download, is currently available for iPhone and Android phone customers.
The app uses the mobile devices GPS and a link with useyourlocal.com produces an interactive map, or augmented reality navigation to the nearest pub. It features more than 3,000 pubs across the UK which stock Bulmers.
It also has a function which helps the user find the nearest pub stocking the cider brand’s limited edition Summer Blend.
Bulmers has also launched a new website today (23 August), as well as a Facebook fan page, which will feature the cider garden-finder tool.