Bulmers launches cider garden finder app

Bulmers: launches free mobile phone app
Bulmers: launches free mobile phone app

Bulmers has launched a free mobile phone app as part of its wider summer campaign to drum up fresh interest in the brand.

The cider brand, owned by Heineken UK, has partnered with the pub website useyourlocal.com to create an app that directs consumers to the nearest pub with a garden.

The app, which is free for customers to download, is currently available for iPhone and Android phone customers.

The app uses the mobile devices GPS and a link with useyourlocal.com produces an interactive map, or augmented reality navigation to the nearest pub. It features more than 3,000 pubs across the UK which stock Bulmers.

It also has a function which helps the user find the nearest pub stocking the cider brand’s limited edition Summer Blend.

Bulmers has also launched a new website today (23 August), as well as a Facebook fan page, which will feature the cider garden-finder tool.  

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