Promotional feature

How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

Video content is among the most engaging, innovative, and results-driving marketing materials an organization can create. American adults watch about 5.5 hours of video content every day, according to eMarketer. Brands that can capture a portion of that time can viscerally connect with their audience, earn consumer favor and drive sales.

On-demand streaming, mobile viewing, and live streaming have already exploded. New video technology like VR and 360-degree video will offer more to innovative organizations. If you want to adopt video content into your marketing strategy, here's how you can get started—without committing to a huge budget.

You could start producing video content with as little as a smartphone. But a modest investment into audio/visual equipment can dramatically improve the quality of content you're providing your audience. Never forget: you want your content to be the same quality as your brand!

Click here to see the full guide


The latest work, news, advice, comment and analysis, sent to you every day

register free