National sports bar and wing joint chain Buffalo Wild Wings has kicked off two ads for the football preseason by TBWA\Chiat\Day LA.
The ads star Steve Rannazzisi of FX Network's fantasy football comedy "The League" and follows the late-night commercial playbook.
Rannazzisi introduces himself in the first spot, outlining problems he has had watching NFL games.
He then explains how BW3 changed this for him. He promises to make people "Football Rich!" and "Fantasy Football Rich!" while joined by NFL stars coach Bill Cowher of the Steelers and former Cowboys running back Emmitt Smith.
Campaign credits
Client: Buffalo Wild Wings
Agency: TBWA\Chiat\Day LA
Executive Creative Director: Brent Anderson
Creative Directors: Micky Coyne, Jason Karley
Sr. Art Director: Chris Rodriguez
Sr. Copywriter: Guy Helm
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Jr. Art Director: Dustin Locke
Jr. Copy Writer: Ryan Siepert
Managing Director: Stan Fiorito
Account Director: Mike Peditto
Account Supervisor: Mike Vallone
Account Executive: Caroline Hanley
Senior Producer: David Hoogenakker
Production Coordinator: Jack Cutler
Group Planning Director: Scott MacMaster
Planning Director: Scott Stanner
Business Affairs Director: Linda Daubson
Business Affairs Manager: Lisa Lipman
Traffic Operations Director: Dessiah Maxwell
Traffic Operations Manager: Jarim Lynn