Budweiser and Twitter among Super Bowl 2015 winners

Budweiser: Super Bowl XLIX ad tugs on the heartstrings
Budweiser: Super Bowl XLIX ad tugs on the heartstrings

Budweiser's 'Lost Puppy' was the most popular ad of this year's Super Bowl, which attracted a record number of TV viewers in America and was the most tweeted-about to date.

It was the third year in a row that Budweiser topped both the USA Today poll of most-liked Super Bowl ads and Unruly's chart of most-shared Super Bowl ads.

The ABInBev-owned brand's ad, which was released online on 28 January, has been shared 2,168,530 times across Facebook, Twitter and blogs, according to Unruly. This makes it already the fourth most shared Super Bowl ad of all time.

The game broke the record for US television viewing, according to preliminary Nielsen figures, which counted the audience at 114.4 million and the Pepsi-sponsored halftime show audience at 118.5 million.

Meanwhile, Twitter released its own statistics claiming that the game was the most tweeted-about one so far.

This year's figure of 28.4 million tweets was 14% higher than last year's game, which was probably driven by how close the score remained until the end of play.

The game was screened in the UK by Channel 4 and Sky, while the NFL held a special live screening for 1,500 people at The O2 in London on Sunday night.

Advertising slots sold out just a few days before the event, but a number of brands opted not to get involved this year, including carmakers Audi, Volkswagen, Honda and Chevrolet.

A study of carmakers' Super Bowl ads in previous years by digital ad tech company Rocket Fuel found "no direct, immediate uplift in sales that could be attributed to Super Bowl TV advertising", although most car marketers would no doubt respond that the purpose of their ads is to reinforce brand preference.

This story was updated on 3 February with television audience data.

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