AgencyAnomaly, New York
SectorFood and Drink and Alcohol
Adolphus Busch faces xenophobia in 1857 in ad from Anomaly New York
At a time when would-be newcomers to this country are struggling to stay stateside, Budweiser’s Super Bowl spot is an ode to the immigrant experience. The 60-second spot from Anomaly New York follows Adolphus Busch, co-founder of parent company Anheuser-Busch, on his 1857 journey from Hamburg, Germany to St. Louis, Missouri. Though Adolphus must overcome anti-immigrant discrimination, the brand insists it isn’t trying to make a political statement. The spot is directed by Chris Sargent from Anonymous Content, who was also responsible for last year’s ad, which mocked craft brews.