Budweiser to host NFL cheerleader event

The NFL cheerleaders will visit Tesco Extra Wembley on Wednesday (30 September)
The NFL cheerleaders will visit Tesco Extra Wembley on Wednesday (30 September)

Budweiser is bringing six Miami Dolphins cheerleaders to the UK for a one-off event on Wednesday (30 September), in the lead up to the 2015 NFL International Series at Wembley Stadium.

In a move designed to bring the NFL experience to life and generate excitement around the upcoming series, the cheerleaders will perform routines and pose for photographs during a visit to Tesco Extra in Wembley. 

The cheerleaders will be accompanied by Budweiser brand ambassadors, who will be giving out prizes including a pair of tickets to one of the three upcoming games.

The AB InBev brand will also have a presence at the pre-game tailgate events, and the beer will be available for fans to purchase once inside Wembley Stadium.

This 2015 International Series kicks off on 4 October, when the Miami Dolphins play the New York Jets. The Jacksonville Jaguars will then compete against Buffalo Bills on 25 October, followed by the Kansas City Chiefs, who will take on the Detroit Lions on 1 November.

Steph Okell, marketing manager at Budweiser UK, said: "We think nothing goes together better than a great sporting match and a cold beer so we’re thrilled to be partnering with the NFL to create amazing experiences for supporters – both at the actual games and in and around London.

"We know from past experience the interest has been high from people wanting to meet the NFL cheerleaders in store so we wanted to continue this tradition as part of our commitment to bringing fans closer to the games they love."

Alistair Kirkwood, managing director, NFL UK, added: "We are delighted to be sending the Dolphins cheerleaders to help promote this partnership. Budweiser shares our passion for our sport and we look forward to this opportunity to bring people a little closer to the NFL."

Budweiser recently unveiled plans for its the Budweiser Live Project, where it will host a total of nine live music gigs around the UK. 

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