Budweiser dominates list of most-liked Super Bowl ads

Three of the top-10 spots go to Bud in Ace Metrix's list of digital-era commercials.

Critics and procurement officers will long debate the value of a Super Bowl ad (this year's price tag, about $4 million for 30 seconds). But spending has it benefits: Anheuser-Busch InBev, by far the biggest Super Bowl spender of all time, has catapulted Budweiser to the top spot in a new survey of the 25 most-liked Super Bowls ads of the past five years.

When Ace Metrix on Monday presented its "likeability scores" for game time ads since 2010, three Bud ads topped the list: Its 2014 "Puppy Love" ad earned a score of 831, while its 2013 "Brotherhood" and 2015 "Lost Dog" garnered scores of 804 and 802, respectively. Next on the list is Doritos' "Slingbaby," at 785; other Doritos spots are numbers nine, 11 and 16 on the list.

1. Budweiser "Puppy Love"

2. Budweiser "Brotherhood

3. Budweiser "Lost Dog"

4. Doritos "Slingbaby"

5. Coca-Cola "The Catch"

6. Budweiser, "A Hero's Welcome"

7. Microsoft "Empowering"

8. Budweiser "Rescue Dog"

9. Doritos "Pug Attack"

10. M&M's "Just My Shell"

11. McDonald's "Pay with Lovin'"

12. Doritos "When Pigs Fly"

13. Toyota "Joy Ride"

14. Doritos "Man's Best Friend"

15. Bridgestone Tires "Carma"

16. Doritos "Goat 4 Sale"

17. Snickers "Brady Bunch"

18. Pepsi Max "Love Hurts"

19. Got Milk? "Morning Run"

20. Mercedes Benz "Fable"

21. Microsoft "Braylon O'Neill"

22. Bud Light "Dog Sitting"

23. RadioShack "Good Bye '80s"

24. Volkswagen "The Force"

25. Pepsi Max "Torpedo Cooler"


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free