Budvar makes UK debut with Tank Tuesdays

Budvar heads to Zigfrid von Underbelly for UK debut
Budvar heads to Zigfrid von Underbelly for UK debut

Beer brand Budvar - also known as Budvar Tankové Pivo - is introducing UK consumers to the brand with a series of interactive nights at Zigfrid von Underbelly, in Hoxton Square, London.

Running weekly from 13 January until 3 February, the Budvar Tank Tuesdays events will see the first 102 guests through the door enjoy a complimentary pint of the beer.

Customers will be able to try unpasteurised Budweiser Budvar beer straight from custom-made Tankové Pivo tanks, which have been designed by Budvar in collaboration with Paul Daly, owner of Zigfrid von Underbelly.

Each night will also showcase London’s smallest art gallery, featuring work from street art photographer and local resident Claude Crommelin. His archive will be on display, exploring four different themes across the month-long residency - Classics, 3D, Shoreditch Icons and Hoxton Square. 

Simon George, UK sales director, Budweiser Budvar UK, said: "The launch of Tankové Pivo marks the beginning of an exciting chapter for Budvar in the UK. Our research has told us flavour, authenticity, originality and provenance are crucial factors when consumers choose their favourite beer brands. We will use Budvar Tankové Pivo, supplied direct from our brewery in Bohemia, as the lighthouse for the brand in 2015.

"Over the next 12 months we have a major experiential programme planned to take this exquisite beer around the UK."

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