Fan favorite characters including the Bud Knight, the 'I love you man' guy, Post Malone and Cedric the Entertainer appear in the ad by Wieden + Kennedy.
Bud Light amps up the nostalgia in its Super Bowl spot featuring a cast of classic characters from commercials past. When a convenience store runs out of Bud Light, the "I love you man" guy, Dr. Galazkiewicz, the "Real Men of Genius" singer and the Bud Knight reunite to recover spilled beer from an overturned truck. Cedric the Entertainer and Post Malone, Bud Light’s spokesmen in 2005 and 2020, respectively, tag along for the rescue mission. The ad also promotes the Anheuser-Busch brand’s new loyalty program, Bud Light Legends, which offers exclusive rewards and custom merch.