Bud Light has released an online spot teasing its Super Bowl ad. Energy BBDO created the work, which tees up the full-length film scheduled for Feb. 1. The spot continues Bud Light's theme of being "up for whatever" by issuing a man a challenge via a message on a Bud Light bottle and then herding him into a life-sized game of Pac Man.
"Coin" first gained attention earlier this month with amateur spy videos of the ad in production.
Client: Bud Light, Anheuser-Busch InBev
Agency: Energy BBDO
This article first appeared on campaignlive.co.uk.