This Bud Light ad by Wieden + Kennedy makes fans nostalgic for live sports

This new short film from Wieden + Kennedy New York plays on pre-COVID nostalgia for sports fans that miss having a cold beer at a football game. The two-minute film chronicles the epic journey of a cardboard cutout New York Giants fan who reunites with his human self -- and the true fan experience -- through the pull of a Bud Light. "When you really want your favorite beer, there’s a Bud Light there."

Credits

CLIENT
AGENCY
W
EXECUTIVE CREATIVE DIRECTOR?
CREATIVE DIRECTOR
ART DIRECTOR
HEAD OF INTEGRATED PRODUCTION
EXECUTIVE PRODUCER
SENIOR PRODUCER
GROUP ACCOUNT DIRECTOR
MANAGEMENT SUPERVISOR
ACCOUNT SUPERVISOR
ACCOUNT EXECUTIVE
SR. PROJECT MANAGER
JR. PROJECT MANAGER
DIRECTOR OF BUSINESS AFFAIRS
SR. BUSINESS AFFAIRS MANAGER
BUSINESS AFFAIRS MANAGER
TRAFFIC SUPERVISOR
TRAFFIC COORDINATOR
GROUP STRATEGY DIRECTOR
SENIOR BRAND STRATEGIST
BRAND STRATEGIST
SOCIAL STRATEGIST
COMMUNICATIONS PLANNING DIRECTOR
PRODUCTION COMPANY
DIRECTOR
EXECUTIVE PRODUCER
LINE PRODUCER
DIRECTOR OF PHOTOGRAPHY
EDITORIAL COMPANY
POST PRODUCER
EXECUTIVE PRODUCER
DITORIAL ASSISTANT
VFX COMPANY
EXECUTIVE PRODUCER
SENIOR PRODUCER
PRODUCER
CREATIVE DIRECTOR
SHOOT SUPERVISOR
TELECINE COMPANY
COLORIST
PRODUCER
MUSIC
EXECUTIVE PRODUCER
CREATIVE LEAD
AUDIO POST/SOUND DESIGN
SOUND DESIGNER
SENIOR PRODUCER
ASSISTANT ENGINEER

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