BT "Keep connected" by AMV BBDO

A girl and her dad share a passion for video games in BT's ad promoting its "Keep connected" promise.

As the daughter arrives at dad’s place for the weekend, they have big plans to conquer level seven of their favourite game – as do the game’s motley crew of characters, who prepare to commence battle. When a lightning bolt knocks out the broadband connection, almost ruining the weekend fun, Dad comes to the rescue by using BT’s back-up 4G mini hub to get them back online. The work was written by Mike Crowe, art directed by Rob Messeter and directed by Keith McCarthy through Stink Films.