AgencyAbbott Mead Vickers BBDO
SectorTelecom / Utilities brands
Rebel Wilson, the actress who appeared in Bridesmaids and Pitch Perfect, replaces Ewan McGregor as the star of the new BT campaign.
The ad, by Abbott Mead Vickers BBDO, follows the self-referential formula established in previous spots of a celebrity perplexed by BT’s incompetent marketing team. In one of the new ads, Wilson is placed next to a cheetah – a metaphor for the brand’s fast download speeds – and ends up fearing for her safety. It was created by Richard Peretti and Gary Lathwell, and directed by Nick Jasenovec through Caviar.