National League MVP breaks in new campaign by Droga5
Washington Nationals slugger Bryce Harper stars in a new Under Armour ad that will run during Tuesday night’s MLB All-Star Game. "Numbers," the 45-second spot from Droga5, features voiceover from Harper’s high school coach Sam Thomas, as well as shots of the Harper One, the first signature baseball cleat from Under Armour, which Harper will wear during the game. This is the first spot in the footwear-focused "It Comes From Below" campaign. In the fall, Carolina Panthers quarterback Cam Newton will star in a follow-up ad. Under Armour will also release a running component of the campaign, which will feature stories of real runners.