Britvic turns to iD for Lipton Ice Tea campaign

Britivic turns to iD for Lipton Ice Tea campaign
Britivic turns to iD for Lipton Ice Tea campaign

Lipton Ice Tea owner Britvic has brought in iD Experiential to hand out 811,000 samples of its peach flavour in an experiential campaign.

The ‘Don’t Knock it Until You’ve Tried It’ nationwide sampling campaign aims to "promote the drink’s great taste".

Samples are being distributed in three separate locations and can be purchased from selected Sainsbury’s and Tescos.

Lipton is not currently one of Britvic's largest brands, but the firm is embarking on something of a push to establish it in the UK market.

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