Britvic hands creative business to VCCP and Saatchi & Saatchi

Robinsons: Saatchi & Saatchi succeeds BBH as creative agency
Robinsons: Saatchi & Saatchi succeeds BBH as creative agency

Soft drinks giant Britvic has awarded the creative brief for a trio of adult brands to VCCP, while Saatchi & Saatchi will handle Robinsons squash.

Each account involved a four-way pitch process. VCCP beat competition from 101, Abbott Mead Vickers BBDO and Havas, while Saatchis won against Lucky Generals, Leo Burnett and Iris.

While Iris was unsuccessful in its bid for the kids and family creative brief, it continues as Britvic's lead below-the-line activation agency, as well as the lead creative agency for Purdey's, and leading the global strategic and creative development of the Fruit Shoot "It’s my thing" campaign.

101 continues as the creative agency for Drench.

Bartle Bogle Hegarty and CHI & Partners, both formerly on Britvic’s agency roster, chose not to repitch.

Matthew Barwell, chief marketing officer at Britvic, said: "Our agencies and creative partners continue to play a vital role in the development, evolution and creative stewardship of our stable of brands, and we’re looking forward to working together to create exceptional campaigns as we move into the next phase of our business."

The pitch process was led by Britvic with support from Creativebrief.

VCCP’s work will start with a campaign for J2O, while the account also covers R Whites and Tango.

Cliff Hall, partner at VCCP, said: "J2O is an iconic British brand with a history of brilliant advertising and an account that every agency wants to work on. We can’t wait to help them create their next wave of standout work that captures the Britvic spirit."

Magnus Djaba, Saatchi & Saatchi's chief executive, added: "Britvic is a business with a culture you can feel, and brands which people love. We’re thrilled to have the chance to work on the iconic Robinsons portfolio – and with a group of such thoroughly lovely people."

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