Dallas (pictured, right) joined Britvic in December 2015 from Diageo, where he was marketing director for Guinness Anchor Berhad in Malaysia. He previously held roles at Unilever and Robertson’s Foods.
Dallas replaces Kevin McNair, who is stepping down after three years. He joined Britvic in 2015 after 19 years at Unilever, which he had joined as a graduate. Campaign has asked for information on McNair’s plans.
Matt Barwell, chief marketing officer at Britvic, said: "Bruce is a highly skilled and experienced marketer. His strategic end-to-end view of marketing has delivered fantastic results for the Pepsi portfolio and our owned brands R Whites and Tango over the last few years, and he has demonstrated real leadership and ownership of our values in the way he has led and worked with his team.
"Under his leadership, we will continue to drive forward our owned brand portfolio, deliver consumer-focused innovation and build a culture in which our marketers can thrive.
Barwell thanks McNair for his work, adding: "During his time at Britvic, Kevin led the delivery of a number of successful innovations into market, oversaw the delivery of some exciting new marketing campaigns and brought a greater focus to the consistent delivery of executional standards."