British Red Cross "What did you do?" by VCCP

The British Red Cross continues its "Kindness will keep us together" campaign with an ad showcasing the charity's role in assisting the nation during the coronavirus pandemic.

Looking forward to how the world will remember Covid-19, The British Red Cross proudly declares that the nation "adapted", "created" and "cared", encouraging people to give support via the charity’s website. It was written by Chris Meaton and art directed by Cristina Vant. 

The British Red Cross launched its "Kindness will keep us together" campaign at the beginning of this month with a series of limited-edition prints.