British Land's programme kicked off at Gallagher, Cheltenham, and the two-day pop-up will continue to tour centres around the UK bringing up to 10 varieties of artisan vendors to customers.
The tour features British Land's Route Master bus, which includes a festival-themed event area, outdoor seating and music. This year marks the third year in a row that British Land has delivered Eats from the Street and figures from last year’s events showed a 41% increase in footfall during the event period.
British Land is using the tour to enhance the consumer experience and support the company's vision to create 'Places People Prefer'.
In April, British Land hosted an AR egg hunt game that aimed to target families during the Easter period.
More: The Moretti Gran Tour is set to return to London for its third year in July, celebrating the best in Italian cuisine.
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