British Gas tours sustainable dance competition across the UK

The British Gas Generation Green Energy Performance competition is aimed at school children
The British Gas Generation Green Energy Performance competition is aimed at school children

British Gas has teamed up with brand experience agency Because to deliver the finals of its British Gas Generation Green Energy Performance competition.

The live events see school children compete to win ‘energy makeovers’ for their schools as they perform on a power-generating dancefloor in front of judges Jordan Bango and Perri Kiely of street dance troupe, Diversity. 

The competition features a number of sustainable elements, including the dance floor itself, which uses Pavegen technology to power up a large totem using the energy created by performers. 

The stage also features a green glass floor complete with a timeline path that includes information about energy milestones. The path leads people to an Energy Pledge Tree, where they are invited to leave an energy-saving promise.

The events also feature performances from local community dance groups, with around 100 performances taking place each weekend during the tour. 

This year’s competition attracted almost 500 entries from primary and secondary school students, who were required to design their own eco-school to secure a place in the finals, with four entries from each qualifying region eventually selected to compete. 

Because designed and produced the touring roadshow and is managing all aspects of the live events. 

Sharon Richey, chief executive of Because, said: "British Gas is very committed to making energy education fun and worthwhile for school children and local communities.

"The company's school programmes have invested £17m worth of sustainable energy technologies in our schools. For the schoolchildren who make it to the live finals of this Energy Performance competition, it’s like their mini-version of Britain’s Got Talent - their excitement and energy is fantastic."

The tour commenced in Glasgow on 12-14 June and it visited Leeds on 26-28 June. Next up is Manchester from today (3 July) through to Sunday (5 July), and Cariff will be the final destination. 

More: Boursin selects Because for sampling campaign

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free