British Airways "picture your holiday" by Bartle Bogle Hegarty

British Airways has unveiled a digital platform to help customers plan their holidays. Bartle Bogle Hegarty created the website, where users can create a mood board of their favourite holiday images. BA can then suggest destinations that the user may enjoy based on their picture choices. The work was created by Kimberley Gill and Mareka Carter. The website was built by Monterosa, which BBH acquired earlier this year.