In a partnership with Time Out magazine, the airline is launching its "Top 18 for 2018" with an activation that involves passers-by interacting with a fallen cargo container.
Visitors will be able to complete challenges to win prizes that represent each of the top 18 destinations.
The event takes place on 8 and 9 December in Covent Garden, London.
In May, British Airways worked with Time Out to host a Caribbean-themed supper club.
Earlier this year, British Airways also moved its creative, media, social media and paid search account to WPP after 12 years with Bartle Bogle Hegarty