British Airways partners Time Out for pop-up promoting top 2018 destinations

British Airways has kicked off a marketing drive aimed at showing off what it believes are the top destinations for holidaymakers next year.

In a partnership with Time Out magazine, the airline is launching its "Top 18 for 2018" with an activation that involves passers-by interacting with a fallen cargo container.

Visitors will be able to complete challenges to win prizes that represent each of the top 18 destinations.

The event takes place on 8 and 9 December in Covent Garden, London.

In May, British Airways worked with Time Out to host a Caribbean-themed supper club.

Earlier this year, British Airways also moved its creative, media, social media and paid search account to WPP after 12 years with Bartle Bogle Hegarty

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