Promotional feature

Bringing clicks to bricks the smart (phone) way

Stand out in a sea of smartphone apps with a slick, easy-to-use, fully optimised one instead
Stand out in a sea of smartphone apps with a slick, easy-to-use, fully optimised one instead

How retail brands can develop and deliver a mobile app people will actually use

A whopping 90% of people delete apps they’ve downloaded onto their smartphone within the first year. Why? Many apps aren’t offering the consumer anything new or innovative; the majority of retail apps are simply a feature-poor version of the company’s or brand’s main website. Add slowness or unreliability into the mix and you’ve got a recipe for customer loyalty disaster.

But get it right and for retail businesses that exist mostly (or even solely) in the offline world, digital technology – specifically customer engagement mobile apps – can work in harmony with (and even improve) offline operations.

Research by leading retail app firm Apadmi reveals 97% of smartphone users never go shopping without their smartphones.

The trick is for brands to not only develop a mobile app that drives online revenues but also drives traffic to their bricks-and-mortar locations. Digital loyalty can drive up revenue, reduce churn and enhance customer engagement.

Customer engagement app experts White Label Loyalty provide a custom-built digital loyalty solution that offers a seamless, fully integrated way for brands to have a mobile-first approach. Mobile app technology can be easily integrated into traditional operations, using the power of digital to add value to real-world retail experiences.

Step this way for h(app)y customers!

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free