Clos19, Moët Hennessy’s new online lifestyle retail platform, launched its first marketing campaign in the US, "Bring Them In." The platform provides consumers with access and the opportunity to learn about products from the LVMH group’s champagnes, wines and spirits houses. The campaign from Droga5 will run across digital channels as well as a variety of social-media platforms, including Facebook and Instagram. The campaign also includes OOH and print rolling out through the end of year. In addition to Droga5, the brand worked alongside Havas Media and Purple PR to support and promote the campaign via media planning and public relations, respectively.
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