In brief: Wiill wearables fit China? Hitler tweets freeze Coke's #MakeItHappy

In other news: UK PM debates kick off on Facebook ... Talk radio's ad slump ... Fashion advertising matures ... Murdoch's son feeds Millennials news ... Twitter stock gets bounce

From the Campaign family:

Will China lead for wearables? (Campaign Asia-Pacific) That's the view of James Bennett, senior creative strategist with Jack Morton Worldwide in Hong Kong. "[A}ccording to a Baidu study almost 75% are interested in and willing to purchase a wearable tech device, with particular interest around bracelets and watches. Compare that number to only 29% in the UK who said in an Accenture study that they are interested in buying a smartwatch."

UK's PM candidates hold first debate on Facebook. (Campaign UK) On Feb. 2, Facebook held the "Stand Up Be Counted: Ask The Leaders" debate, which was attended by the prime minister David Cameron, Labour’s Ed Miliband, the Liberal Democrats’ Nick Clegg and the Green Party’s Natalie Bennett. It was the first major multiparty event of the country's general election campaign.

Murdoch's grandson casts news for Millennials. (Marketing Magazine) Two entrepreneurs falling into that age bracket, Grace Regan and James MacLeod (Rupert Murdoch's grandson) have plans to keep the news short and hands-free for young consumers. The two have co-founded Clippet, a short-form audio news service that offers quick-fire stories on mobile lasting approximately a minute.

How Obama's communications chief pioneered social media. (PRWeek) Dan Pfeiffer, President Barack Obama’s senior adviser and chief communications strategist, is leaving the White House by March, according to media reports. During his tenure, Pfeiffer helped jumpstart the president’s communications through social and digital channels such as Twitter, YouTube, Facebook, Medium, Vine, and LinkedIn.  For example, before the most recent State of the Union address, the administration’s comms team premiered the speech to the public on Medium.

The view beneath a unicorn. (Campaign India) BETC Paris had a clever ad concept for France's Canal+ TV channel; it involves Noah's Ark and unicorn gonads. Check it out!

From around the web:

Coke suspends #MakeItHappy auto-tweets after Hitler prank. After a Super Bowl launch, Coca-Cola suspended its #MakeItHappy social campaign after a prank from Gawker had the brand inadvertently tweeting out lines from Adolf Hitler's Mein Kampf.

Nationwide gets "Funny or Die" spoof. After depressing millions of Super Bowl viewers, the little dead kid from the insurance spot gets his heavenly reward in this parody.

Talk radio's advertising woes. More than 50 million people in the U.S. tune in each week to news-talk radio stations that carry advertising. But, reports, many national advertisers have fled to avoid associating their brands with controversial programming. Advertising on talk stations now costs about half what it does on music stations. 

Fashion advertising embraces older models. The New York Times' Fashion & Style section reports on the surge of interest in models well past their 20s.

Twitter stock gets rise from ad deal. Twitter shares rose 6% to $39.79 on Tuesday after the company said its promoted tweets would appear on other websites and mobile apps.


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