In brief: South Korea's Cheil eyes the US; AOL gets boost from ad revenues

In other news: Time Warner profits while Time Inc. struggles ... BitTorrent gets into original video ... Samsung smart TVs push unwanted ads

From the Campaign family:

South Korea's Cheil on the move. (Campaign Middle East) Less than 10 years ago, Cheil was 100% focused on the Korean market. Today, the agency has 48 offices in 41 countries with over 5,000 employees — and plans to build digital planning and buying capabilities globally. That includes possible acquisitions in the United States, said Cheil global COO Michael Kim: "[I]n markets like India and the US, where there exist good data analytics capabilities, we would be interested. We have the capability in the Korean market, which is mainly for domestic Korean business. We need to build this globally."

In the UK, Labour Party campaign misses with women. Despite all the attention given to its color, Labour's pink "Woman to Woman' bus is actually just a bad campaign idea, says Droga5 head of strategy Toto Ellis.

Disney reinvents Cinderella's glass slipper. (Marketing) Disney has collaborated with nine designer shoemakers to come up with luxury designs for Cinderella's glass shoe, ahead of its upcoming remake of the fairy tale.

From around the web:

AOL sees lift from ads. The company said growth in advertising revenue helped it beat earnings predictions for Q4, but declining sales for AOL’s own properties dragged down on revenue.

Time Warner beats profit predictions, but Time Inc. has bumpy ride. Time Warner Inc. reported a better-than-expected quarterly profit, helped by higher subscription fees for channels under its Turner Broadcasting and HBO units. Meanwhile, Time Inc. reported quarterly results that fell short of analysts' estimates, hurt by falling circulation and advertising revenue.

Twitter buys Niche. Twitter Inc. acquired Niche Project Inc., a startup that helps video makers connect with advertisers, as the social-media company works to profit from online-video celebrities.

BitTorrent Originals to stream its own videos. BitTorrent announced an exclusive partnership with Rapid Eye Studios to identify, produce and distribute original video content for the BitTorrent Bundle platform, the company’s direct-to-fan publishing platform.

Samsung's smart TVs insert unwanted ads into users' movies. The Verge reports that the sets are inserting ads "every 20-30 minutes" into users' own, locally stored content. There's been a string of complaints online by customers using third-party video apps such as Plex and Australian service Foxtel, with most referring to rogue Pepsi ads interrupting their viewing.

People moves:

Steve Zaroff, Chief Strategy Officer of McCann New York, has been promoted to the additional post of Managing Director, effective immediately.

Grey London has promoted its chief strategy officer, Lucy Jameson, to chief executive, replacing Chris Hirst.


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