From the Campaign family:
New Facebook tool will measure app downloads. (Direct Marketing News) Strapping another retro-rocket onto its mobile marketing machine, Facebook is expected to announce a new tool at its F8 developers conference next week that will allow companies to measure ads that lead to app downloads. Apparently, the tool will be able to be employed on digital media venues beyond Facebook.
UK's first "Twitter election." (Campaign UK) Two thousand fifteen will be the UK's first ever "Twitter election here in the UK," according to Adam Sharp, Twitter's head of news, government and elections, with three-quarters of 18-34 year-old users planning on turning up at polling stations in May.
Case study: How Intel China fed on-demand native content to IT decision-makers. (Campaign Asia-Pacific) Intel needed an agile and adaptive solution for content-creation needs across all channels. Combining real-time audience targeting, "dynamic creative" and native ads in Intel's B2B marketing boosted brand engagement and media efficiency.
Apple's ResearchKit: Five guidelines for pharma. (Medical Marketing & Media) Last week, with the announcement of Apple's ResearchKit, Sage Bionetworks in Seattle enrolled more than 7,000 Parkinson's patients in a single day for its Parkinson's study. For clinical trials conducted by pharmaceutical companies, the impact of ResearchKit also holds great promise – but, for a variety of reasons, that promise may not appear as quickly or dramatically as will be seen for basic medical research.
Around the Web:
The chilling inspiration for "Just Do It." (Dezeen) It's one of the most successful slogans in advertising history, but Nike's tagline has a dark pedigree. Dan Wieden, co-founder of Wieden+Kennedy, described the genesis of the slogan in an interview at the Design Indaba conference in Cape Town, South Africa: the last words of condemned murderer Gary Gilmore, who was executed by firing squad in Utah in 1976. (Most accounts hold Gilmore said "Let's do this," by Wieden took some license.
Uber sued by Cali taxis. (PC World) Taxi companies in California have sued Uber Technologies in a federal court, charging the ride-hailing smartphone app company with misleading advertising regarding the safety of its rides.
Pushing apps on television. (TheNextWeb) As app advertising takes shape, the default for most in the industry is to rely on Facebook and the good ol’ fashioned mobile banner. But as numbers soften, some app-makers are looking to old media for a boost.
Yahoo! closes door on China. (Wall Street Journal) Yahoo Inc. is withdrawing its remaining operations in China, laying off between 200 and 300 employees and shutting down its Beijing research center, according to a person familiar with the matter.