In brief: Samsung smartphones outsell Apple

In other news: MTA bans political advertising after "Hamas Killing Jews" subway ad ... Tackling tough topics for women ... Spotify enjoys mobile ad boom ... Retailer Instagram accounts size up men ... Mayweather-Pacquiao fight means big bucks.

From the Campaign family:

Samsung maintains smartphone dominance. (Direct Marketing News) Samsung shipped 82 million smartphones worldwide during the first quarter of 2015 — 21 million more than Apple — to hold its leadership position with a 24.5% share. Apple is second at 18.2%, followed by Lenovo and Huawei at around 5% each, according to a report released today by International Data Corporation.

Diageo gives Adam & Eve/DDB global brief for Singleton Scotch. (Campaign UK) A spokeswoman for Diageo confirmed the appointment and explained that the shop will lead global activity for the brand. She also said: "[Adam & Eve/DDB] will, however, not be the exclusive agency working on the brand and other agencies will also work to deliver for The Singleton, taking the lead from Adam & Eve/DDB."

How to market tough topics for women. (PRWeek) Diana Littman Paige of Marina Maher Communications recaps a panel she moderated at the 11th annual Marketing to Women Conference in Chicago, "When it comes to talking about personal topics, every woman draws the line somewhere. She won’t cross it to tackle those issues with anyone – not her best friend, mother, or even the professionals who can best advise her. No matter how unapproachable the topic, our job as marketers is getting people to talk.  Engagement and sharing are increasingly our success metrics because it’s no longer what a brand says about itself that matters; it’s what people say about the brand."

Around the web:

MTA votes out political ads after Israel subway flap. (NBC New York) The nation's largest mass transit system has voted to ban all political advertising on its subways and buses after a judge ruled that a pro-Israel group was allowed to display an advertisement containing the phrase "Hamas Killing Jews" on New York City buses. The resolution passed Wednesday by a vote of 9-2 at the MTA's board meeting. "Advertisements expressing viewpoint messages, regardless of the viewpoint being expressed, would no longer be accepted," the MTA's general counsel, Jerome Page, told the committee on Monday.

Spotify's mobile advertising boom. (Forbes) Year over year (from Q1 2014 to Q1 2015), the company’s mobile advertising revenue grew 380%. The service’s total ad revenue gain was much smaller — a still-healthy 53%.

Mayweather-Pacquiao bout breaks records. (Business Insider) Saturday's boxing match will likely be the biggest in history. All signs suggest the fight — which has been five years in the making — will break the all-time pay-per-view sales record — despite a cost of $90 to $100 to watch live on TV. It's expected to generate around $300 million in US, Canada, and Puerto Rico alone, according to sports market research firm Repucom.

Retailer Instagram accounts start catering to men. (Digiday) When it comes to fashion Instagram, retailers tend to cater to women. That’s slowly changing. Asos, a U.K. e-commerce powerhouse, launched the Instagram handle @asos_menswear last week, joining Nordstrom (which runs @nordstrommen in addition to its main handle) and Bergdorf Goodman (@goodmans is its men’s store on Instagram; @bergdorfs its account for women). Pew analyst Maeve Duggan said that recent studies show that while women are slightly more likely than men to be Instagram users, the gap is not as wide as on other social media platforms, like Facebook or Pinterest.

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