In brief: Reviewing SNL's best fake ads... Renault whips something up for '50 Shades'

In other news: Retail brands "fail" on Twitter, Facebook ... Indian brands hail cricket World Cup ... WhoSay has brands reaching for the stars.

From the Campaign family:

Retailers "failing" on Facebook and Twitter. (PRWeek) A Brandwatch study says major retail brands in the UK and US are failing to adequately listen or respond to their audiences on Facebook or Twitter.

In UK, Renault ties up cinema gold spot for "Fifty Shades of Grey." (Campaign UK) The brand is one of the first to take the placement, which allows companies to place a one-minute ad directly before the main film, since it has become available to buy for specific films. Orange, and then EE, previously had an exclusive deal for the spot for 13 years until the end of 2014.

In India, brands line up for cricket's World Cup. (Campaign India) In honor of the ICC World Cup 2015 in Australia, brands have brought out their best and brightest.

Dentsu Aegis Network absorbs Australia's Soap. (Campaign Asia-Pacific) To expand its digital size and scope, the network has bought Soap Creative.

From around the web:

SNL's top 13 fake ads. In honor of the show's 40th anniversary, Ad Age asked industry pros for their picks. "Secretly, we all covet the opportunity to create work that SNL will spoof," says Adam Tucker, president of Ogilvy & Mather Advertising New York. And according to Pete VonDerLinn, executive creative director at Partners & Napier,  "The social currency a campaign can get from an SNL parody is marketing gold." Check out their choices.

"Fifty Shades" lures new brands to the movies. In the UK, the movie roped in Calvin Klein Jeans and adult clothing retailer, Vibez. Other brands on UK big screens include Estée Lauder, Nike, General Motors and Universal Music.

WhoSay service pairs stars with brands. Since it was founded by Creative Artists Agency five years ago, WhoSay has amassed 4.8 million unique users. Now brands are flocking to the platform, which lets celebrities manage their own content.

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