In brief: Oscars beat Super Bowl for ad premium; send your worst workers to Cannes

In other news: Coke's APAC marketing chief returns to Atlanta ... Brands smell '90s spirit ... YouTube ships kid-friendly app ... Priceline, Expedia go head-to-head for ad spend

From the Campaign family:

Coke's APAC marketing director returns to Atlanta. (Campaign Asia-Pacific) Following the appointment of Marcos De Quinto as global CMO of The Coca-Cola Company, Peter Schelstraete is returning to the company's Atlanta headquarters as the global lead of digital, connections and assets. In a recent interview with Campaign Asia-Pacific, Schelstraete discussed his 17-year career at Coca-Cola, beginning in Belgium before he went on to work in the "developing markets of the world."

Underperformers? Send them to Cannes. (Campaign UK) McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send underperforming staff to the event.The campaign, called "Invest in Creativity – Cheaper Than Redundancy," comprises press ads that will run in newspapers and trade magazines, and online films. It launches today and will run until the festival begins on June 21.

Facebook launches first British TV campaign. (Marketing) Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help create and sustain friendships. Facebook’s in-house creative team, The Factory, created the campaign, which is called "The Friends."

Around the Web:

Oscars beat Super Bowl for ad premium. (Forbes) The Super Bowl attracts the largest television audience in the US and charges the most for a 30-second commercial. But Forbes crunches the numbers and finds advertisers pay a bigger premium for the Academy Awards. The Super Bowl delivered 25.4 viewers per advertising dollar, while the Oscars draw about 22.6 viewers-per-advertising dollar. That roughs out to a 12% premium for the Oscars over the Super Bowl.

A surge of '90s nostalgia propels marketing. (Adweek) Past decades regularly come back into vogue, and this is the '90s' moment, Adweek argues — suggesting that Millennials are longing for a simpler childhood era, Gen Z is looking to rebels of the past, and Gen X is reliving its youth.

YouTube Kids hits the digital playground. (Forbes) YouTube launched a kid-friendly app called YouTube Kids on Monday. YouTube will curate kid-friendly content provided by shows such as Sesame Street, TuTiTuTV, Reading Rainbow, Thomas The Tank Engine, Yo Gabba Gabba, Talking Tom, National Geographic Kids, Jim Henson TV, Pocoyo and Dreamworks TV. LeVar Burton of Reading Rainbow fame will create an exclusive original series on YouTube Kids called uTech, which will focus on next generation technologies.

Priceline, Expedia in ad-spend race. (Skift) When travel companies clash, agencies profit: The Priceline Group increased its advertising spending 34.5% to nearly $2.6 billion in 2014, while Expedia Inc.’s 2014 advertising expense jumped 33.3% to $1.6 billion.


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