In brief: NBC Sports puts Super Bowl ads on Tumblr, Pinterest buys programmatic startup

In other news: A $700 Super Bowl ad ... Brain mechanism turns on interest in TV ads ... Dish can hop over Fox ads ... Aubrey Plaza milks Super Bowl hype ... "The Interview" on Sony Crackle

NBC Sports taps Tumblr for Super Bowl ads. Now you don't even have to watch the game! NBC Sports Digital is launching a Tumblr blog that puts all the Super Bowl ads in one convenient location. "Tumblr is a visually rich, social-friendly platform that is perfect to showcase the Super Bowl TV ads," Rick Cordella, NBC Sports Group SVP and GM for digital media, said in a statement. "We are optimistic this experience will be the first step in creating a more robust NBC Sports destination on Tumblr."

Pinterest grows its ad empire. On Wednesday, Pinterest said it has acquired Kosei, a startup that develops personalized recommendation systems to match mobile advertisements and consumers.

Researchers find brain's TV switch. A team of researchers from Temple’s Fox School of Business has found a way to predict if a TV ad will influence a viewer. Armed with a $286,000 grant from the Advertising Research Foundation, the researchers worked with more than 300 subjects. "Specifically, we are able to show that activation in an area of the brain known as the ventral striatum, the reward center of the brain, can predict a TV ad’s success," said researcher Angelika Dimoka, the director of the school’s Center for Neural Decision Making.

The $700 Super Bowl ad. You want to be able to say your ad aired during the Super Bowl — but you don't want to shell out millions to put it on TVs nationwide. What's a brand to do? Mashable points out the fine tradition of screening spots in small markets and keeping the budget in the three figures. Vox Media is preparing to promote its tech site The Verge with a spot that will screen just once in Helena, Montana, on Feb 1. The price? A cool $700.

Google football searches on the rise. A Google study of football fans' search habits yields the unsurprising result that 70% of Super Bowl-related searches in 2014 occurred during the month leading up to the big game. From Jan 1 through 19, 2014, football fans searched for information on games, teams and players. Those terms rose 300% during the first three weeks in January.

Fox loses a battle with Dish. Dish Network has won the right to use a technology that lets viewers skip ads on its Hopper DVR box after it was sued by 21st Century Fox over loss of advertising revenue. The decision was made Tuesday by U.S. District Judge Dolly Gee in Los Angeles.

Aubrey Plaza stays meta with latest Newcastle Super Bowl teaser. The deadpan "Parks and Recreation" star continues her relationship with Droga 5's dry takedown of the big game on behalf of Newcastle Brown Ale. In a pitch e-mail to AdWeek, the agency writes, "You can't make an overblown Big Game ad campaign without releasing a semi-controversial clickbait video ahead of time to prime the pump and get people 'excited' about the coming advertisement. (As excited as Aubrey, even.)" Épater la bourgeoisie, M. Droga!

VietJet strikes consulting deal with Google. Vietnamese low-cost carrier VietJet and Google are joining forces in an unusual deal in which the airline will be consulting the search giant to help devise digital strategy and growth plans as the company seeks to expand across North Asia and India.

"The Interview" to stream on Sony's Crackle. The studio’s Crackle unit announced that it will be the first ad-supported video service to stream the comedy that caused so much fuss around Christmas. Crackle did not say when the film would be available but is not expected to hit the service until 2016. On Tuesday, Netflix announced a deal with Sony Pictures to offer "The Interview" to U.S. and Canadian subscribers starting Jan. 24.



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