From the Campaign family:
Juicy Juice makes PR play for Millennial moms. (PRWeek) Juicy Juice has selected 360 Public Relations as its AOR to reinvigorate the 38-year-old brand and make it more appealing to Millennial moms. 360 is tasked with re-launching and reinvigorating the brand. The firm will be focused on content creation, earned media, influencer relations, and event marketing, said Rob Bratskeir, EVP, creative director, and GM of 360’s New York office. Campaigns in the works include introductions of new Juicy Juice products, he added.
In UK Virgin Money ad, dancing pigeon steals show. (Campaign UK) Virgin Money, the banking arm of Sir Richard Branson's Virgin empire, on Monday launched a campaign to set the brand apart from the big banks. The ad features a pigeon on the street, beneath the words "There’s money." The bird then begins to dance as the words "and there’s Virgin Money" appears above it. "Pigeon" was led by M/SIX with cross-discipline input from across The & Partnership. It was directed by Andy McLeod through Rattling Stick and created using real footage and a soundtrack from Two-Tone ska band the Selecter.
Around the Web:
McCann makes the best of bruising "Mad Men" portrayal. (Wall Street Journal) "Mad Men" has for years skewered the misogynist culture of the 1960s, but the latest episode has painted a particularly unflattering picture of one non-fictional advertising agency: McCann-Erickson. McCann’s prominence this season is a mixed bag for the real-life advertising firm. The agency, now owned by Interpublic, didn’t give permission or correspond with the show’s creators, but has decided to just grin and bear it. McCann live-tweeted the episode and peppered its social media feeds with "Mad Men" related posts, like spoof business cards. There’s some prestige in being featured in a show watched by all of Madison Avenue (not to mention millions of people across the country), even if it’s not exactly for the right reasons.
Burger King will spring for Burger-King wedding. (The State Journal-Register) The couple has gone viral, and now the fast-food giant is is paying the expenses and providing gifts for the July 17 wedding of Joel Burger and Ashley King in Jacksonville, Fla. Joel and Ashley have been Burger-King since they were in fifth grade. "When we heard about the happy, Burger-King couple, we felt an overwhelming urge to celebrate their upcoming marriage," said Eric Hirschhorn, Burger King Brand spokesman. "On so many levels it felt like fate; they found each other and their story found us."
Mobile games are beating console games on national TV. (VentureBeat) According to data from iSpot.tv, four of the top five biggest TV ad spenders in the video game category for the first quarter of the year are mobile game companies, collectively spending over $130 million in 2015. King, Machine Zone, and Supercell (in that order) are the top spenders, representing 30 percent of the overall TV ad spend in the Video Games category. This spend outpaces that of not only console manufacturers like PlayStation, Nintendo and Xbox (at fourth, fifth and eighth, respectively) but also console game manufacturers like 2K (seventh), Electronic Arts (11th), and Ubisoft (21st).