From the Campaign family:
The 2016 campaign in a digital nutshell. (PRWeek) Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.
China snaps up QR codes. (Campaign Asia-Pacific) Unlike the West, QR codes are everywhere in China — from shop windows to business cards, buses to trains, on packs to posters. Their popularity comes thanks to a combination of mobile technology and the country's WeChat messaging software.
Sizing up Twitter-Google pact. (Campaign Asia-Pacific) Twitter has rekindled its relationship with Google to make its updates more searchable online. Campaign Asia-Pacific asked APAC media experts for their reactions.
Catering to nostalgia, one bowl at a time. (Marketing) Shoreditch’s Cereal Killer Café serves up childhood in a bowl for grown-ups. How reference is the new luxury for the "TiVo generation."
In the UK, KFC celebrates 50 years. (Campaign UK) KFC is kicking off a 12-month marketing push to commemorate 50 years since the fast food chain launched in the UK. TV ads will encourage people to use social media to pledge what they would do for their favorite meal, using the #50yearsofKFC hashtag. The prize? A KFC family meal every month for 50 years.
Dubai's super-luxury hotel crowdsources calendar. (Campaign Middle East) Burj Al Arab asked fans across its social media platforms to share images of the luxury hotel with the #BurjAlArabCalendar. The best 12 from over 500 entries became part of the brand’s 2015 special-edition calendar.
Better marketing through neuroscience. (Marketing) Understanding discoveries about System 1 and System 2 thinking can help marketers implement more effective plans, writes Vickey Bullen, chief executive of Coley Porter Bell.
From around the web:
Target creates surprise Grammys concert. After 15 years advertising at the Grammys, Target took a new approach to its spend by pooling eight 30-second spots into a four-minute live Imagine Dragons performance. The mega-spot carried the hashtag #moremusic and promoted the release of Target's deluxe edition of the band's upcoming "Smoke & Mirrors" album.
iPad ad at Grammys. Apple debuted new creative for the iPad featuring musicians Elliphant, Riton and The Gaslamp Killer during the awards show.
AmEx turns back the clock for Apple Pay ad. Its first spot to feature the mobile payment platform brings back some of AmEx's classic spots, along with famous cardmembers like Jerry Seinfeld and Tina Fey for a mashup that draws on the brand's history. The ad, created by Ogilvy, will air during the season premier of "The Walking Dead."
Tough times for ad-tech stocks. MaxPoint Interactive, a marketing automation firm that helps national brands target ads locally, last week became the first ad-tech company to file for an IPO in nearly a year. The market has been hard on ad-tech stocks: Four of seven companies that went public between June 2013 and July 2014 are trading below their opening prices.
McMuffin sunrise. A McDonald's billboard in Canada has gotten in sync with the movements of the sun. It's a digital billboard for the Egg McMuffin, which rises into view along with the morning sun.