From the Campaign family:
Martin Sorrell in line for big payday. (Campaign UK) Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million ($53 million) bonus. The bonus means Sorrell will keep his title as the FTSE 100’s best-paid chief executive. Sorrell’s total pay for 2014, including his salary, is expected to exceed £40 million.
Why Singapore Airlines makes boring ads. (Campaign Asia) Chris Reed, CEO and founder of Black Marketing, pulls no punches: "Singapore Airlines recently launched its much waited-for Premium Economy class with what must be the most boring video marketing campaign possible. Engaging content marketing this is not. And when I looked back at other Singapore Airlines videos, I have to conclude that the brand produces the most boring and unappealing content possible." Take a look:
Around the Web:
France aims to criminalize ads with anorexic models. (AP) France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France. Socialist lawmaker Olivier Veran wants to add language to an upcoming health reform bill to make it illegal to employ models deemed to have an eating disorder. A second would make it a crime to glorify "excessive thinness," which would target pro-anorexia websites. It would be punishable by up to one year in prison and 10,000 euros ($10,575) in fines.
Is time running out for primetime? (Variety) Madison Avenue and the nation’s biggest media companies are about to go to war over something that may not exist in its current form just a year from now. Senior executives at both TV networks and some of the industry’s biggest ad-buying firms see a time looming when primetime TV is no longer viewed as TV’s most desirable real estate. Instead, these executives say, a new flow of consumer data and a dizzying array of video-viewing behaviors will prompt advertisers to carve out ad plans that put their pitches in front of very specific groups of people: first-time car buyers, for example, or longtime orange-soda drinkers, or expectant mothers.
Coupons go programmatic. (MediaPost) News America, a division of News Corp., is one of the biggest distributors of FSIs — Free Standing Inserts, i.e. coupons distributed via newspaper supplements. Its partnership with OwnerIQ will "change the way coupons reach us online," a company representative asserts. The offering — called News America Programmatic Advertising — ties OwnerIQ’s real-time data on over 200 million shoppers with News America’s existing database.
E-cigarette ads weaken ex-smokers' resolve. (Tech Times) Researchers from the Annenberg School for Communication at the University of Pennsylvania have found that simply watching e-cigarette ads can make a former smoker fall off the wagon and start smoking again. Current smokers too are also being enticed, making them likelier to reach for a tobacco cigarette during the day after seeing an advertisement.