In brief: Dubai Lynx event; Twitter's SXSW plans

In other news: Pornhub "Wankband" juices up devices ... Going natural in New Zealand ... McDonald's, Coca-Cola both reach for upscale health.

From the Campaign family:

Dubai Lynx event celebrates Middle East-North Africa's best ads, agencies. (Campaign Middle East) The region's biggest ad-industry event kicked off Sunday in the region's ad-industry capital. Campaign Middle East is on the spot, providing perspectives on the significance of work often unseen outside the region and award contenders that include Leo Burnett MENA Group, Memac Ogilvy & Mather, Y&R Advertising Dubai, DDB and many more. (Plus AOL's David Shing!) Tune in to Campaign Middle East to see the work and the winners.

Facebook to ax inactive accounts. (The Hub) Brands who include Facebook in their repetoires should be ready for a dip in followers. Facebook announced an update designed to make page data more meaningful. Memorialized and voluntarily deactivated accounts will be removed from business pages' like counts. The change will be reflected over the coming weeks.

Tresemmé, Spark PHD help New Zealand women with hair adventures. (Campaign Asia-Pacific) When the country's women dismissed the global brand's focus on glossy models, Tresemmé set out to provide the country's women with real-life daily inspiration via a social campaign focusing on one woman's promise to mix up her look every day for a year. Read the results of breaking brand ranks.

Pornhub whips out "Wankband." (Marketing) Seeking a grip on the wearables craze, the video-sharing site has announced a smart cuff that apparently stores the energy generated during masturbation. The money shot? The band then plugs in to any device with a USB port to act as a power pack.

Around the Web:

Twitter to sound off at SXSW. (Adweek) At the top of Twitter's agenda in Austin, Texas this week: meetings with top ad executives to talk up its video capabilities, which now allow for easier sharing, greater potential for ads and possibly an autoplay option, according to several marketers scheduled to powwow with Twitter reps.

Can McDonald's move upscale? (New York Times) New CEO Steve Easterbrook envisions McDonald’s as "a modern, progressive burger and breakfast restaurant" where "customization and made to order" are essential and where executives "align our food story around the consumer’s definition of quality and value." While some analysts have urged the company to stop trying new things and focus on its core burger business, Mr. Easterbrook pushed back on that notion at a meeting with investors this year. "To me, he seemed clearly wedded to the notion that they need to try new things to restore growth," said one analyst who attended the meeting.

Coca-Cola milking premium dairy. (Ad Age) The soda giant is pinning hopes for selling its high-end Fairlife milk to health-conscious beveragistas on a switch from lifestyle advertising for a campaign that focuses on the product's quality "from grass to glass."


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