In brief: Blatter trouble strikes FIFA PR director

In other news: Fitbit tops wearable fitness ad spend ... JWT helps Brazil BBQ ... Sid Lee NY staffs up ... Kat Gordon opens UK 3% Conference ... "Jurassic World" and product placement.

From the Campaign family:

FIFA comms director steps down days after making Blatter joke. (PRWeek) FIFA communications and public affairs director Walter De Gregorio stepped down on Thursday, days after making a joke on Swiss TV at the expense of the international soccer body’s soon-to-depart president, Sepp Blatter.  "The FIFA president, Sepp Blatter, the director of communications, and the general secretary are all sitting in a car – who is driving? The police," he joked.

Kat Gordon's 11 most destructive words for creativity. (Campaign UK) The founder of the 3% Conference believes the most destructive 11 words for the future of creativity are, "It doesn't matter who does the creative as long as they are good." Sspeaking at her first UK 3% Conference Friday in London, Gordon said "The next time you hear this statement, reflect on what it conveys. This idea is true but not complete." That attitude ignores many of the cultural barriers that women face and the attitude leads to lazy recruitment – people hiring others who are like them, she said, adding, "It’s harder and takes more time to find more diverse candidates, but if you hire them, your creativity will prosper."

JWT Brazil lets South America's barbeque buffs brand their meat. (Campaign UK) The Meat Signature Maker, created for Tramontina, a homeware maker, allows chefs to mark grilled meat with their signature. The tool, a customized skewer, has been created for Francis Mallman, a celebrity chef from Argentina. Other famous foodies in South America are due to have theirs made too.

Fast growth at Sid Lee NY. The agency announced the addition of Colin Kim as creative director and Jennifer Adler as head of HR and operations. The two executive hires are among 18 new positions at the agency, nearly doubling the New York staff.

Around the web:

Fitbit was tops for wearable fitness advertising in 2014. (Wall Street Journal) Fitbit led the pack of companies in the wearable fitness advertising race last year, as the device maker tried to maintain its grip on an increasingly crowded market, according to a new report from ad spending tracker Kantar Media. It spent about $21.6 million last year across media like television, magazines and the Web to advertise its products, which track movement and sleep patterns. Garmin followed with $18.7 million in spending, while Samsung spent $11.6 million, according to Kantar Media.

"Jurassic World" a towering feat of product placement. (The Washington Post) When the dino hunters of "Jurassic World" race into action, they don't just use any car: They roar into the jungle aboard Mercedes-Benz G-Class luxury SUVs. And when the park's doomed vacationers get chomped, moviegoers know exactly what kinds of Starbucks, Coca-Cola and Jimmy Buffett's Margaritaville treats they've left behind. The blockbuster's latest sequel opening today, the $150 million "Jurassic World," shows just how much product placement has evolved, both as a consistent moneymaker for film executives — and a cringe-worthy fact of life for the theater-going crowd.

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