In brief: Apple Watch banking, social media stocks slump

Be the first to comment

In other news: Free royal pizza ... New ad demands on TV networks ... Mobile video ads rocket ... South Korea leads skin-care boom.

From the Campaign family:

RBS hints at emergency cash via Apple Watch. (Marketing) The Royal Bank of Scotland is "deeply interested" in wearable technology, and may bring its emergency cash service to the Apple Watch. Speaking to Marketing at a Forrester forum, digital managing director for RBS Chris Popple hinted strongly that the bank was developing an app for the Apple Watch. He said: "We are deeply interested in wearables, we love Apple and Apple is a great partner.  ... We think that what they have done with the watch is the first real application of a wearable." The emergency cash service allows RBS and NatWest customers who have lost their bank cards to withdraw up to £250 a day using a mobile banking app.

To celebrate a royal birth, UK's Pizza Huts serve Charlottes free. (Marketing) Pizza Hut has tapped into publicity frenzy surrounding the birth of the Duke and Duchess of Cambridge's newborn daughter Charlotte Elizabeth Diana by offering free meals to women who share the princess's first name. The restaurant chain said the first 100 Charlottes through the doors of various branches, including in London, Manchester, Leeds and Liverpool, would receive free pizza.

South Korean brands drive skin-care boom. (Campaign Asia-Pacific) Asia-Pacific generated more than half of the skin care's global revenues in 2014, propelling it into a leading spot in the category. International players now create products specifically for Asian consumers; test them in Asia; and, if successful, launch them in the West as well. Meanwhile, the rise in popularity Asian and, more specifically, South Korean beauty has inspired an array of completely new product concepts adopted by international players.

Around the web:

Brands push TV networks to change their ways. (Variety) TV advertisers are demanding changes to the status quo that could bring a new wrinkle to one of the foundation elements of the U.S. television business. TV has for decades used its annual spring upfront to secure billions of dollars in advance commitments. Now, advertisers want to treat TV as if it were the Internet. When buying ads online, a marketer can act with finesse. An ad can be served based on a user’s surfing behavior or IP address. With more people using digital streaming to keep up with their favorite TV dramas and comedies, Madison Avenue is placing more pressure on the nation’s biggest media companies to provide similar opportunities for even big pieces of mass entertainment. "They really do have a hunger for more precise targeting," notes Jo Ann Ross, president of ad sales for CBS. To meet that need, TV networks are stitching together a new bag of tricks. The technology involved in enabling ad-swapping, viewership tracking and demographic data mining is dizzying — and a red-hot growth sector for media.

Social media stocks rattled by ad tech's demands. (San Jose Mercury News) Silicon Valley's social-media companies racked up huge stock market valuations disrupting more traditional businesses. Now, in corporate adolescence, they face their own disruptive trends, such as shifting ad markets and fickle consumer attention, and are suffering under the weight of Wall Street's expectations. LinkedIn, Twitter and Yelp reported disappointing earnings last week and were slammed by Wall Street. Even Facebook, which has grown into the 10th largest tech company in Silicon Valley based on revenue, has suffered. As a group, those four companies have lost more than 19% of their combined market valuation in that time, with LinkedIn, Twitter and Yelp all falling more than 20%.

Mobile video advertising quintuples. (VentureBeat) Mobile video advertising continues to get hotter and hotter, according to Opera Mediaworks‘ latest "state of mobile advertising" report. The ad platform says that video advertising on mobile has exploded, jumping 5X between today and a year ago. Video ads now comprise almost 13% of Opera’s delivered impressions, up from 2.5% in early 2014, and revenue to publishers is up even more sharply.

Tags