BrewDog is hosting an alcohol-free festival in London catering to consumers' changing habits.
At the one-day festival on 11 January, there will be a programme of talks, tutored tasting sessions and a chance for visitors to meet the brewers and producers of alcohol-free beers and spirits.
Brewers that will be featured include Mikkeller, Lucky Saint, Thornbridge, Big Drop and Nirvana.
BrewDog said it wanted to prove that "alcohol-free does not equate to taste-free". Alcohol will not be available at the free ticketed event.
The location of the event has yet to be confirmed.