SectorTelecom / Utilities brands
Aaron Paul 12-steps through streaming-data addiction in this campaign by Publicis
What do you do when you’re recovering from "Breaking Bad"? In co-star Aaron Paul’s case, you sign up with T-Mobile for a campaign set in a support group for people addicted to streaming video. The ads, created by Publicis Seattle, promote the service’s Binge on program, which lets customers stream video from channels like Netflix, Hulu and HBO Now without incurring data charges.
"Binge On with Aaron Paul" includes TV, outdoor digital and social-media advertising.