Breakfast Briefing: YouTube ad views questioned, VW chief resigns, Facebook debuts 360-degree video

Breakfast Briefing: YouTube ad views questioned, VW chief resigns and Facebook debuts 360-degree video
Breakfast Briefing: YouTube ad views questioned, VW chief resigns and Facebook debuts 360-degree video

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, researchers claim YouTube charges for fake views, Volkswagen's CEO goes and Facebook brings 360-degree videos to Newsfeeds.

YouTube ad charging issues raised

Google charges marketers even when its own checks indicate that adverts were not viewed by human beings, according to researchers.

The experts reported YouTube did not count many of the "fake views" they directed at their own videos. But it still charged the researchers for many of them.

Google said it would work with the researchers to improve its performance.

Source: BBC

VW chief resigns

Volkswagen Group chief executive Martin Winterkorn resigned on Wednesday, succumbing to pressure for change at the German carmaker, which is reeling from the admission that it deceived US regulators about how much its diesel cars pollute.

"Volkswagen needs a fresh start – also in terms of personnel. I am clearing the way for this fresh start with my resignation," Winterkorn said, following a marathon meeting with the executive committee of the VW board.

Volkswagen has not named a successor, but said proposals on management appointments would be made to a full board meeting on Friday.

Source: Reuters

Facebook debuts 360-degree video

Facebook has announced that 360-degree videos will begin rolling out in News Feeds this week.

As part of the announcement, a number of companies have launched 360-degree videos, including a 360 experience from Star Wars: The Force Awakens made exclusively for Facebook, which you can view here.

Other 360-degree videos that are available to watch right now on Facebook include Saturday Night Live, Vice and GoPro, among others.

Source: TechRadar

In case you missed it...two longer reads

The Marketing New Thinking Awards shortlist is revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change.

#60YearsTVAds: Cadbury's 'gorilla' and Guinness 'surfer' top the polls

Cadbury's "gorilla" has been named the public's favourite ad of all time, while marketers' top ad is Guinness's "surfer', according to polls run by Marketing celebrating the 60th anniversary of the TV ad break.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the first episode below and find out more here.

You can also watch Marketing's interview with McDonald's CMO Alistair Macrow

He lifts the lid on the fast food giant's most significant campaign focused on quality and provenance. 

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