Breakfast Briefing: Vodafone and Virgin Media merger mooted, Post Office campaign

Vodafone and Virgin Media merger mooted, Post Office campaign and Ikea's €1bn climate change promise
Vodafone and Virgin Media merger mooted, Post Office campaign and Ikea's €1bn climate change promise

Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the discussions between Vodafone and Virgin Media for a potential merger, Ikea's €1bn climate change promise and the new Post Office campaign featuring Inbetweener's Simon Bird.

Post Office launches campaign starring Inbetweeners actor Simon Bird

The Post Office is launching a campaign on Monday 8 June to promote its travel services and has drafted in actor Simon Bird, star of The Inbetweeners TV show and film series.

The full campaign, including a TV ad, launches next week but it being teased with a tongue-in-cheek behind the scenes video until then.

Separately, the government announced plans to sell its final stake in The Royal Mail Group, of which The Post Office came fully independent of in 2013.

Ikea to spend a billion Euros tackling climate change

Swedish furniture giant Ikea has pledged one billion pounds to help tackle climate change. According to the BBC, the investment is bigger than some countries.

The money will be split into investments into both wind and solar power, as well as a fund that will be invested into poor countries that are likely to be worst hit by climate change.

Source: BBC

Vodafone in talks with Virgin Media owner

Vodafone is currently "in talks" with Liberty Global, owner of Virgin Media, according to reports, part of ongoing consolidation in the telephony and media market in the UK and Europe.

Bloomberg is reporting that the discussions are around a variety of options, including an outright merger, assets swaps or a tie up of the European businesses.

Source: Bloomberg

In case you missed it... two longer reads

The social media bloodsport of public shaming has big implications for brands

Marketing features editor Nicky Clark tackles the ongoing trend on social media for public shaming, discussing how brands will be impacted by behaviour.

Mel Exon: Brands, don’t you want users to see your site?

BBH’s Mel Exon tackles the M word in this month’s Marketing Magazine column. Mobile has been a huge issue for brands but Exon has distilled the key steps into a handy guide for marketers.

If you watch one video today...

From our archive today, this video goes behind the scenes at Channel 4’s robotic stunt on London’s Regent Street to promote its show Humans. Did the ad fool you?

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