Breakfast Briefing: Vice and Unilever launch Broadly, exploding EE charger, UK adspend £4.7bn

Breakfast Briefing: Vice to launch Unilever backed Broadly next week
Breakfast Briefing: Vice to launch Unilever backed Broadly next week

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes the launch of Vice's female focused site Broadly, reports about a student sustaining burns from an exploding EE charger, and UK advertising spend hits a record £4.7bn in the first quarter.

Vice to kick off Unilever backed channel next week

Vice is launching Broadly, a new female focused site on 3 August. Unilever has signed a multi-year deal as the first sponsor, giving the FMCG giant access to Vice's audience via content co-creation and sponsorship. The site will target an international audience of young people with daily editorial and video covering a myriad of subjects; spanning politics, culture, sex, and fashion. 

As Marketing reported last month, the deal will kick off with four brands initially: Vaseline; Dove; Sure and Tresemme, with a focus on sponsorship and branded content. Vice will maintain editorial autonomy.

Exploding EE charger burns student

A student has been injured after waking up to discover her portable EE power bar, which are given out free to EE, Orange and T Mobile customers, has caught light and set fire to her bedroom floor.

The portable bar had "exploded", she said, while charging in her laptop. EE said all of its products undergo "stringent safety tests" but that it was investigating the issue as a matter of urgency.

Source: BBC 

UK ad spend hits record in first quarter 

UK advertising spend reached £4.7bn in the first three months of 2015 driven by a surge in TV advertising.

TV advertising grew 11.5% year on year to reach £1.2bn, it’s highest Q1 figure on record, according to the latest figures from the advertising expenditure report from Warc and the Advertising Association. 

Internet advertising revenues increased 12.8% during the quarter to reach £1.9bn, its highest ever quarterly total. Mobile was up more than 50%.

Source: The Guardian 

In case you missed It...two longer reads

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this? Leigh Thomas investigates the state of the client/agency relationship. 

What can marketers learn from AI? Marketing meets Bina48

Marketing's digital editor Charlotte McEleny meets robot Bina48 in a bid to explore what AI could mean for marketers. She explores what brands like BMW are already doing with artificial intelligence and how it might evolve in future.

If you watch one video today...

Watch Marketing's editor Rachel Barnes interview Unilever CMO Keith Weed about the company's partnership with Vice and the utility of artifical intelligence 

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