Breakfast briefing: Snoop Dogg to host Adidas sports show, VW to start recall process in New Year

Breakfast briefing: Snoop Dogg to host Adidas sports show, VW to start recall process in New Year

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Snoop Dogg to host Adidas sports show

Adidas is making rapper Snoop Dogg into a sports talk show host.

The brand is sponsoring and organising an eight-episode online series called ‘Turf’d Up’ in the run-up to American Football showcase event Super Bowl 50, which takes place in February.

Snoop, who has had a long working relationship with Adidas and was named its director of football development earlier this year, will interview big names such as Antonio Pierce and Terrell Owens.

Source: Mashable

VW to start recall process in New Year

Volkswagen will start the recall process for UK owners of diesel cars affected by its emissions cheating software in January.

It will invite owners of two-litre engines to its dealerships first, then owners of 1.2-litre engines in the spring. It claims both can be fixed in no longer than half an hour with a software update that can be done alongside a routine service.

Cars with 1.6-litre engines require both a software update and a €10 plastic tube, known as a "flow transformer", and will start to be fixed from September, with the work expected to take less than an hour.

"We’re offering solutions, technical solutions, that do not impact the performance of our cars," claimed Matthias Müller, VW chief executive, in a press conference last week. "If they do, that impact will be marginal and negligible. You won’t be able to feel it."

Source: FT

In case you missed it...two longer reads

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The digital revolution is over. We are now fully ensconced in a tech-led world and 2016 signals a post-revolutionary transition. Rebecca Coleman identifies the trends that are set to define the post-everything era.

Adwatch of the Year: Find out the public's favourite and most memorable ads of 2015

Was it Mog, cat, budgie or meerkats who won consumers over this year? Or was it the man on the moon who achieved the most cut-through? Find out consumers' most recalled ad of the year.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fourth episode below and find out more here.

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